
Resume
Cindy K. Kilmark
Content marketing strategist · MBA candidate · Indianapolis, IN
Editorial strategy, audience growth, and AI-enhanced content operations for purpose-driven organizations.
Education
Expected Aug 2026
Master of Business Administration
University of Indianapolis · Marketing, Leadership & Business Fundamentals
Completed
Bachelor of Science, Marketing
Indiana Wesleyan University · Social Media Concentration
Experience
Current
Program Support Coordinator — Marketing, Communications & Content Strategy
University of Indianapolis School of Nursing · Indianapolis, IN
- Own content strategy and editorial direction across Instagram, Facebook, LinkedIn, email, and CRM — defining content pillars and messaging aligned to recruitment and retention goals.
- Grew Instagram +39% and Facebook +56% organically in a 90-day window, driving 31K+ views, +84% engagement, and +123% profile visits.
- Plan and produce content across formats — social, email, digital onboarding assets, QR-enabled resources, and livestream promotion — serving ~450 undergraduate, ABSN, and graduate nursing students annually.
- Built scalable CRM workflows in CORE / PeopleGrove that improved message timing and consistency across multi-audience communications.
- Partner with faculty, administrators, healthcare organizations, and clinical preceptors to align content and messaging with institutional priorities.
- Use AI-assisted tools for research, drafting, and workflow efficiency while retaining editorial control over brand voice.
Prior
Accounts Receivable Payment Specialist
Herff Jones · Indianapolis, IN
- Managed daily financial operations exceeding $800K in transaction volume with accuracy and accountability in a high-volume enterprise environment.
- Used workflow reporting and systems analysis to identify process inefficiencies and reduce manual workload.
- Resolved escalated account discrepancies through cross-functional collaboration and client communication.
Prior
Lead Data Entry Clerk (Interim Supervisor)
Herff Jones · Indianapolis, IN
- Coordinated workflow and productivity for a team of eight in a deadline-driven environment.
- Produced operational reporting to identify performance trends and improve efficiency.
- Trained and onboarded employees, improving consistency and productivity.
Skills
Content & Strategy
- Content strategy & editorial planning
- Content pillars & distribution
- Brand voice & messaging
- SEO / AEO fundamentals
Channels & Ops
- Social, email, web, video scripts
- CRM automation (CORE / PeopleGrove)
- Audience growth & segmentation
- Performance analytics & KPI reporting
AI & Leadership
- AI-assisted drafting & research
- Prompt engineering for editorial workflows
- Cross-functional collaboration
- Presentation & storytelling
Certifications
- Emerging Leader Award — University of Indianapolis (2025)
- HubSpot Content Marketing Certification
- Google Fundamentals of Digital Marketing