Portrait of Cindy K. Kilmark

Resume

Cindy K. Kilmark

Content marketing strategist · MBA candidate · Indianapolis, IN

Editorial strategy, audience growth, and AI-enhanced content operations for purpose-driven organizations.

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Education

Expected Aug 2026

Master of Business Administration

University of Indianapolis · Marketing, Leadership & Business Fundamentals

Completed

Bachelor of Science, Marketing

Indiana Wesleyan University · Social Media Concentration

Experience

Current

Program Support Coordinator — Marketing, Communications & Content Strategy

University of Indianapolis School of Nursing · Indianapolis, IN

  • Own content strategy and editorial direction across Instagram, Facebook, LinkedIn, email, and CRM — defining content pillars and messaging aligned to recruitment and retention goals.
  • Grew Instagram +39% and Facebook +56% organically in a 90-day window, driving 31K+ views, +84% engagement, and +123% profile visits.
  • Plan and produce content across formats — social, email, digital onboarding assets, QR-enabled resources, and livestream promotion — serving ~450 undergraduate, ABSN, and graduate nursing students annually.
  • Built scalable CRM workflows in CORE / PeopleGrove that improved message timing and consistency across multi-audience communications.
  • Partner with faculty, administrators, healthcare organizations, and clinical preceptors to align content and messaging with institutional priorities.
  • Use AI-assisted tools for research, drafting, and workflow efficiency while retaining editorial control over brand voice.

Prior

Accounts Receivable Payment Specialist

Herff Jones · Indianapolis, IN

  • Managed daily financial operations exceeding $800K in transaction volume with accuracy and accountability in a high-volume enterprise environment.
  • Used workflow reporting and systems analysis to identify process inefficiencies and reduce manual workload.
  • Resolved escalated account discrepancies through cross-functional collaboration and client communication.

Prior

Lead Data Entry Clerk (Interim Supervisor)

Herff Jones · Indianapolis, IN

  • Coordinated workflow and productivity for a team of eight in a deadline-driven environment.
  • Produced operational reporting to identify performance trends and improve efficiency.
  • Trained and onboarded employees, improving consistency and productivity.

Skills

Content & Strategy

  • Content strategy & editorial planning
  • Content pillars & distribution
  • Brand voice & messaging
  • SEO / AEO fundamentals

Channels & Ops

  • Social, email, web, video scripts
  • CRM automation (CORE / PeopleGrove)
  • Audience growth & segmentation
  • Performance analytics & KPI reporting

AI & Leadership

  • AI-assisted drafting & research
  • Prompt engineering for editorial workflows
  • Cross-functional collaboration
  • Presentation & storytelling

Certifications

  • Emerging Leader Award — University of Indianapolis (2025)
  • HubSpot Content Marketing Certification
  • Google Fundamentals of Digital Marketing

Contact